Tony’s Chocolonely, Dutch chocolate company with a powerful mission to eliminate slave labor from the cocoa industry, has officially expanded its market presence to the UK and France. As part of this strategic entry, we have developed an innovative marketing initiative aimed at creating a strong and memorable first connection between the brand and its new customers.

Our concept revolves around the installation of branded photobooths at key locations such as airports, shopping malls, and particularly within supermarkets. These photobooths are designed not only to provide an engaging and interactive experience for customers but also to introduce them to the core values of Tony’s Chocolonely in a fun and accessible way.

The photobooths serve as both a promotional tool and a sampling station, where consumers can taste Tony’s Chocolonely products and instantly purchase their favorites. This approach not only strengthens brand awareness but also encourages immediate product trial and conversion. Given the relatively low cost of implementation, these photobooths present a cost-effective marketing solution that can generate significant consumer engagement and drive sales in these new markets.

This initiative reflects Tony’s Chocolonely’s commitment to making its ethical mission known across the globe while offering a delightful and immersive experience to chocolate lovers in the UK and France.

(HU University of Applied Sciences Utrecht, The Netherlands, 2017)