Little Italian is a cozy and inviting pizzeria set to open in the heart of Strasbourg, France. The branding was designed to reflect a warm and friendly atmosphere, aiming to create a welcoming space for all guests. To achieve this, we incorporated hand-drawn doodles, adding a personal and approachable touch to the brand’s visual identity. The color palette was carefully selected to emphasize the Italian heritage, using traditional hues to evoke the essence of Italy. This project successfully blends charm and tradition, making Little Italian a place where everyone can feel at home.